Our Team

The CEOs

Georg Rössler, Co-Founder of Matzmichim – The Israeli Violence Reduction Organization and Co-Director (Volunteer):

Georg holds an MA degree in Judaic Studies with minors in History and Law, from Heidelberg University. In 1988, he moved from his native country Germany to Israel, where he served for seven years as an assistant to the representative of the German Friedrich Naumann Foundation. After receiving his trainer-degree from the “Gewalt Akademie Villingst” in 2000 he began work developing the concept of de-escalation in the framework of seminars and trainings in German schools. As co-director of Matzmichim, (formerly SOS Violence Center) he was responsible for contacting relevant German organizations and institutions, applying their knowledge on non-violent conflict resolution to the situation in Israel. Today, he is the Co-Director of “SK-Tours in Nature” and Co-Director of “De-Mobbing Israel” – The Israeli Center for the Prevention of Workplace Abuse.

Yony Tsouna, Founder and Co-Director of Matzmichim:

Yony is an honors graduate of Hebrew University’s master’s in Public Policy program. During his studies, he analyzed national policies and programs dealing with violence in schools. Yony hosts Matzmichim’s workshops and seminars for youth at risk, teachers, parents, university students and other professionals in Israel, Germany and Luxembourg.  He also serves as a professional policy advisor on coping with and reducing violence and is a lecturer in academia, educational settings, professional forums and in the media in Israel and abroad.

The Staff

Efrat Lichtman, Director of Partnerships and Resource Development:

Efrat holds a Bachelor Degree in Psychology and a Master Degree in Diplomacy and Negotiations.  In the framework of the Branco Weiss Institute, she gained a wealth of experience in overseeing large scale educational programs, trainings for school principals and educational staff in the field of pedagogical leadership, and developing programs that promote thinking and learning in schools. Efrat also served as a senior parent coach in the Rolider Center for Parental Guidance and Counseling. During her stay in Vienna as an Israeli emissary, she managed the Israeli school in the city and wrote professionals articles on parenting. Efrat is a senior trainer and certified group facilitator of the MICHAEL method, a self-awareness and personal empowerment program that promotes fulfillment of potential.

Dr. Leiky Geronik, Deputy Director and Evaluation, Partnership and Resource Development: 

Dr. Leiky Geronik is a psychotherapist, group facilitator and lecturer in the field of education. She holds a Ph.D from the Department of Education at the University of Haifa. She currently holds a private clinic, lectures at the School of Education – the Department of Special Education and Educational Counseling at Tel Aviv University, and serves as Deputy Director of Matzmichim Association.

Daniel Hirshberg, Project and Administration Coordinator:

Daniel received her B.E.D (bachelor of education) in the kindergarten teachers program from Oranim College. She is also certified in the “Miller System” of study from Tel Aviv University. This system is a cognitive treatment for developing children with serious disabilities. Danielle has extensive experience in early childhood education as well as, working with children on the autism spectrum. In the past, Danielle worked as a personal assistant to the CEO of an engineering company.

Saleit Koler, Operation Coordinator:

She is a graduate of the Hebrew University of Jerusalem, and has a Bachelors degree in law for over 20 years. She dealt with social rights and family law. She established and managed community-based projects at the Center for Law and Business in Ramat Gan. She also worked as an attorney both as an independent and as a legal advisor in the public sector. She has extensive experience in the field of social associations, including legal and administrative support for non-profit organizations.

Orli Shiri, Project Coordinator:

Orli holds a BA in Organizational Behavior and Human Resources Management, Yezreel Valley College and an MA in Labor Studies, Tel Aviv University. She also holds diploma of Team Lead Training Program from ‘Gishot’ College and is certified as a personal trainer by the ‘Extra Mile’ School. She has experience working with groups, youth, guidance and training and human resource management.

The Trainers

Irit Jacob Elhadad graduated with a B.E.D (Bachelor of Education) in promoting youth care from Beit Berl College. She has 12 years of experience as a tutor for teens in various settings such as schools, boarding schools, municipal units for youth care promotion and prison. Irit is the co-founder and manager of “Mcafee Le Ozen”- a center for advice and guidance for youth in Shoam. She specialized in coordination of private and group treatments and in creating connections with youth in their comfort zones. In addition to being a Matzmichim trainer, she also guides groups in “Tair School” – a center that helps victims of sexual harassment. 

Boaz Harari worked in Matzmichim center for 6 years. Boaz was a lead trainer, head of our northern staff and a key figure in content development. Over the years Boaz had shaped the qualification process for new trainers and was appreciated by other senior trainers as a trust worthy counselor. Boaz planned and managed professional courses to teachers, educational counselors and school principals and worked closely with groups of parents. Above that and most intensely, Boaz worked in classrooms every week, changing the lives of hundreds of students and improving their social and emotional environment in school. Currently, Boaz is on an educational Zionist mission in Australia.

Eran Shai holds an master degree in social work (M.S.W). In the military he was a mental health officer. He leads groups through the “playback theatre”. Eran has eight years of experience in psychotherapy for kids and adolescents and parental guidance. Today he’s still working in the private clinic in Hod Hasharon. In addition to that, Eran is lecturing and facilitating training and workshops about psychology.

Iman Qaddah has a Bachelor degree in English Teaching and a Master degree in Alternative Education from the University of Haifa. She has a wide experience in working with youth in general and in consulting and facilitation for youth at risk groups. Iman is a life coach. She studied life coaching in Gome Haifa. Along with Matzmichim, Iman works in women empowerment workshops in her own “Iman-Coaching-Center” in Majd-Alkurum.

Ranim Ganim Sheh Ahmed has a B.A. in science from David Yellin College of Education in Jerusalem. He is a graduate of a group guidance course from Elkasami College of Education in Baka Al-Gharbiyye. He also graduated from the “Parents Committees Guidance” course at Lavinski College of Education. Ranim has several years of experience working with youth and parents, specifically with at-risk youth at the ElHuda Abelin boarding school. Today, he is one of two Matzmichim trainers in the Arab sector.

Tamar Arnon holds a bachelor’s degree and a teaching certificate in the design and teaching of technological subjects HIT Holon. And FIT SU-NY, specializing in creative research in New York. Directs focus groups and develops digital research methodologies. Specializes in identifying trends and trends, managing online groups, and developing and empowering workshops for business and public sector executives. She believes in change. 

Dikla Fogel Levenstein has 10 years of experience as a coach and mentor for children and youth, with experience working with youth at risk and with attention and concentration. She has a diploma in the treatment of attention deficit disorders at the Yozmot College and a group facilitation diploma through the guided imagination and NLP of Dov Roitman College. She holds an MBA and marketing and is a graduate of the Adler Institute in the field of training children and youth

Moti Schwartz holds a B.A. degree in Education with a specialization in the management of informal educational systems. Moti received his certification as a group facilitator from Bar Ilan University and has extensive experience working with teens and youth at risk. He was also a guidance counselor in a therapeutic boarding school and instructed workshops at “Tair” center for victims of sexual assault on the issues of gender and sexuality. In addition, he was the moderator at the Israel Cancer Association. Currently, he is the director of “Youth and Community” in Moshav and the Southern district. He is also a guide on topics concerning national education and helps in the service of “youth at risk” in cooperation with the Ministry of Social Affairs.

Avishag Marcow received her BA in Special Education and Educational Counseling from the University of Tel Aviv. Currently she is the Director of an at-risk youth club in Jerusalem. She also has a rich background in individual and group work with children and youth in the educational system, as well as in informal settings.

Lior Isler has got a B.A. degree in Judaism and literature and holds an M.A. in Humanitarian studies. She is a graduate of a course in mutual consultation reassessment and a course of guiding groups in the method of “Listening Circles”. She has extensive experience in nonformalic education, by working with kids and teenagers in the “Follow Me” organization, boarding schools and schools. Currently, she writes an educational content for  kindergarden teachers and coaches them, too. Furthermore she is guiding in social “Beit Midrash”.

Michal Fisher holds an B.A. Degree in psychology and an M.A. degree in Group Guiding with Arts. She has 12 years of experiences in guiding adults and teenagers. Furthermore she has 8 years of practice “mindfulness”methods and meditation guiding. In addition to her work in Matzimichim Center she is guiding groups of kids and teenagers, education teams and a group of parents in “Ta’ir” (Assault crisis center for Sexual Harassment).

Anat Valfer is a group guide, with second degree in counselling and organizational development from the Saint Joseph University. She has rich experiences in the world of guidance in a business cooperation. Today, she is involved in escorting and guiding in various themes as leadership, self-fulfilments, visions and personal empowerment. Her guided groups consists out of a huge variety as kids, teenagers, social organizations, migrants, academic foundations and non profit organizations. She promotes efficient processes and consolidations among groups by focussing changes.

Adit Dror finished her studies in “Social Sciences” with honors from Ben Gurion University. She is training children in creative writing and used to conduct alternative medicine treatments in Assaf HaRofe Medical center. Now she is trainer of Matzmichim.

Ori Shikovich has a BA in Teaching and Design from WIZO College, Haifa. Meyer creates and conducts computerized workshops to stimulate creativity and develop imagination for children and adults.

Adi Kojman Akoka has a BA in political science and international relations and a teaching license from Beit Berl. She graduated from Shenkar College of Fashion Design. Has experience in teaching and training children and youth. She worked as a teacher in the Israeli school in Berlin. She believes in pluralism and free love.

Or Zahavi Katz is a group facilitator and organizational consultant. MA in organizational sociology from the University of Haifa and a group facilitation certificate. She has experience in guiding groups with different audiences in various fields such as promoting employment, integration into citizenship after military or national service, personal empowerment, support of educational staff, and more. Believes in the power of children to create a good and healthy reality

Adi Koren holds a master degree in Conflict Management and Negotiation from Tel Aviv University. She is a group facilitator and Individual training coordinator graduated Adler Institute. Adi is a Senior facilitator at the Center for Assistance to Victims of Sexual Assault. She has an extensive experience in group and individual guidance of parents, children, youth, students and educational staff.

Liat Gerstenhabe holds a BA in Criminology and Sociology-Anthropology from Bar-Ilan University and a Diploma in Mediation Studies from Tel Aviv University. After more than 15 years in which Liat ran projects and mentored the business world, she decided to leverage her knowledge and experience to education, her true passion. She is currently a facilitator at the Matzmichim Center.

Lior Ben Rei is a graduate of the Institute for Democratic Education at the Seminar Hakibbutzim Teachers College. He taught Bible and history at the junior high schools, and has extensive experience in informal education.

Noam Freiman holds a BA in Art Education and Behavioral Sciences from Tel Hai College and a group facilitation course at “Gishaot” College. She has extensive experience working with adults with special needs, their personal and employment integration in the company.

Michal Guttmann Kramer is the Director of the Center for Mediation and Dialogue in the Community Ramat Hasharon and has established the Center for Mediation and Dialogue in Middle Arava. Furthermore, she is a facilitator of workshops and dialogue meetings at the Adler Institute. 

Lital Miller has a BA in Psychology and a MA in Educational Counseling. Background in running programs for youth at risk for proper inclusion in a healthy society, as well as building joint activities for parents and children as part of the integration program as an educational counselor. She also has extensive experience with people with different disabilities, their integration and employment in a normative society

Heli Atia is a graduate of the MA program in clinical social work from Columbia University in New York. Her studies dealt with the study of depression and high-risk adolescents and their treatment. She has experience in psychotherapy for families, couples and individually. Today, she is taking care of a private clinic in the central region.

Jasmine Daniel is a women’s educator and group facilitator in the Arab society. Worked as a higher education coordinator in Jaffa Israel for the Arab society as well as as a primary and middle school teacher. Jasmine strongly believes in education and dreams of improving the quality of life of the people around her. 

Shadi Swid has been a social worker in the field of mental health for years, he managed and led the “Israeli Future” project in Haifa, and established and managed community projects and community programs in and outside the city. Worked as a social worker and group guide at the A-CAT nonprofit association in Acre City, which included collaboration with representatives from the US Embassy as well as the management and training of youth group instructors. Shadi has experience guiding mixed and conflicted youth groups. Graduated with a Master’s Degree in team guidance at the Department of Counseling and Human Development at the University of Haifa, he is currently working on his thesis titled “The experience of psychiatrists from the Arab society providing psychiatric treatment to patients from the Arab society”. Shadi holds a bachelor’s degree in social work from the University of Haifa as well as a  license to guide teams in the mission-driven approach from Gishot College under the supervision of the Israel Ministry of Education.

Amani Ruhana has a Bachelor’s degree in Psychology and International Relations, and Master of International Relations in International Security and Diplomacy from the Hebrew University of Jerusalem. She worked as a lecturer in the Preparatory Program for students from abroad and as a research assistant at the Hebrew University. Served as CEO of “Building Brigdes Jerusalem”, a non-profit organization focused on leadership training and partnership of Israeli and Palestinian youth. Instructed groups of youth and adults in Israel, the Palestinian Authority and the United States and trained teams of organizations working with mixed communities. She currently works as an instructor in various programs and studies in the Master of Anthropology program at the University of Haifa.

Rafi Atias is a lecturer, workshop guide and advisor for educational institutions and parents. For the past decade, he has been a manager in the rural sector and works individually with adolescents and young adults with severe learning disabilities. He previously worked in the youth-at-risk second and delinquent youth, establishing a therapeutic educational setting that served as a second home for them. He studied education at the Kibbutz Seminar and is a graduate of the Adler Institute in Adlerian
Theory and Personal Training for Positive Psychology.